You have already built a great website, incorporated the appropriate design and content as well as social media. The only barrier to reaching your target audience could be the fact that you are yet to list your business in a free online directory. Here are 4 reasons why the importance of listing your business in free online business directories cannot be overemphasized:
A higher degree of Visibility
It is more convenient and time saving to look up businesses in a free online directory. The potential client just looks up businesses in a particular niche and location, identifies the ones that they prefer and visits their websites.
Higher ranking in SERPS
Listing your business in a directory ensures higher ranking in Search Engine Result Pages. This is because web search engines prioritize directories. Even if your company’s website doesn’t receive higher SERP results, compensation will be done at the directory level.
It builds credibility
When your business exists in a business directory, it gains credibility from prospective clients. Better still, more businesses in your niche link up to your business, including authority sites, making your business even more credible.
Generation of targeted traffic
When your business exists on a directory, the visitors are people with a purpose – to buy your product or use your service. This results in higher lead generation.
Some reputable free online directories are: Yahoo Basic Listing, Yelp for Business Owners, Patch.com, BusinessList, Directory.com, Local.com, Brownbook.net, Google Places, Bing Places for Business, MerchantCircle.com, YellowPages, Hotfrog.com, and ExpressUpdate.
Listing your business on a free online directory costs you absolutely nothing. In fact, you can only gain, as discussed above. A smart way to go about this is via using a local business service which will help you submit your company details to multiple directories simultaneously. This way you need not keep submitting the same information to very many directories. This will cost you something little, but you cannot forego the convenience it promises.